About us

Welcome to "rYU," an independent luxury women's wear designer brand based in Sydney.

Where the essence of Korean heritage converges with sophisticated elegance and empowering designs, all dedicated to celebrating modern femininity.

Our creations are tailored for the "modern sophisticated woman with a girly heart."

Our designs are expressions of empowerment, crafted for women navigating the hustle of metropolis cities while embracing their own fairytales.

We are dedicated to reviving childhood fairytales for city romantics.