Reviving Childhood Fairytales for City Romantics.
In Drop 1, we immerse ourselves in the lives of women navigating bustling cosmopolitan cities, yearning for a moment of childhood fairy-tale magic amidst their busy lives.
These are the women who wholeheartedly embrace the concept of 'happily ever after' while ardently pursuing their careers and life goals. The fairy tale ending isn't confined to a prince but resides within their own strength and the camaraderie of their fellow women. This collection pays homage to that resilient girl we may have once taken for granted.
Within the gaze of the beholder, the authentic self unfolds—a dreamer yearning for a fairytale picnic amidst the daily ascent within the elevator to work.
rYU, where the ordinary becomes a canvas for extraordinary dreams.
