The 'Urban Renaissance-Part 2' is a personal homage by the designer, reflecting on the profound impact of childhood memories on her identity. From her mother's intricate morning rituals of styling hair with various bows to the lesson of preserving roots through a tailor-made 'HanBok,' these memories have shaped her journey from adolescence to adulthood.
Although the bustling CBDs of Seoul, New York, Shanghai, and Sydney are her favourite cities, it is the trace of childhood memories that brings her ease. This collection, inspired by her beloved ribbons and shapes reminiscent of Hanbok and her mother's handmade dresses, merges the nostalgia of her past with the vibrancy of city life.
The 'Urban Renaissance' drop is a dedication to preserving the essence of childhood fairytales and infusing those precious moments into the rYU brand. Our goal is for everyone wearing rYU to reconnect with the fragments of their own childhood, experiencing the magic woven into each garment.
